What would be a good result for you? What do you want to improve? What is the performance factor at stake? Are you doing the right things in the adequate quality? Are you delivering valuable products and services for your customers and users, and, by the way, who are they and what are their needs? Or is it more about investing not only in exploiting the known but exploring the new? And what about the ability to adjust to changes in markets? And what about your time to market, do you want to improve that? Moreover, are the consistency, reliability and predictability of processes and delivery as needed? The Elephant in the room. is expert on the field of agile coaching, organizational transformation, design thinking and innovation.